Lead nurturing - How to do it in an effective way?
My question is related to Leads management.
I would like to find the best way to nurture our leads.
We currently have many leads, that are at the "nurturing" step. I mean that those leads were detected, with a "need maturity" set on "suscpected", for example. Those lead were created as some prospects showed an interest, as for exemple by downloading some documentation about our services.
This doesn't signify that these people are "ready to buy". Then I'd like to be able to target them and send them some more documentation and to have their "need maturity" automatically updated accord to their behavior.
-a prospect open one of marketing email and click on the link contained: "push" the "need maturity" from "suspected" to "confirmed"
-a prospect open one of our email and then visit our website many times, set the "need maturity" to a new stage.
My final goal would be to have an automatized way to work on my leads, and that once the "need maturity" reach a designed step, such as " Sales-ready", then set the "Lead Stage" to "Handoff to Sales".
I didn't found any documentation about this, or about the best practices about lead nurturing with Bpm'online.