Question

Lead generation from campaigns

Hello, 

 

We have set many campaigns, that are generating leads from a corresponding landing page. 

 

In all the e-mails used in the campaign, our contacts have many possibilities: Read a document, ask for a demonstration (in this case they are redirected to the landing page), or visiting some sections of our websites. 

 

Many contacts never ask for a demonstration, but interact a lot with our contents. In this case they are exiting the campaign as "Interest suspected" or "Interest suspected". 

--> In such case we would like to be able to create leads with the available data in order to nurture them, but I don't see any other possibility than doing an Excel "Export/Import". 

 

Do you have any other solution? 

 

And in general, do you have any consistent documentation about he lead nurturing possibilities offered by BPM'online? 

 

Thank you a lot! 

 

Best, 

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5 comments

Dear Jackob,

As for now there is no possibility to create leads inside of the campaign but starting from 7.14.1 version there will be a possibility to create objects during campaign execution. So your business task will be resolved.

As for now you can create a campaign that will redirect all clients that for example clicked on some link in the trigger email to some folder in contacts section and after that you can create leads for those contacts. For example by using a business process.

Also all available information on lead nurturing is available in the Academy article here.

Best regards,

Oscar

Perfect, thanks for your answer!

 

Do you know when the 7.14.1 will be available? 



Thank you for your assistance!



Best, 

Jacob Grabowski,

Dear Jackob,

As far as I know, it should be available in next one-two mounth. Please monitor our release notes so to get up-to-date information on this topic.

Best regards,

Oscar

Oleg Drobina,

Dear Jacob,

Reference your above correspondence, is it possible now to create Leads inside of the campaign in Creatio Ver 8.0

If 'Yes', can you please elaborate the process or provide any documentation

 

Thank you,

Regards

Nauzer

Greetings,



Yes, you should be able to add a new Lead record by using the "Add Data" element and further populate it either with OOTB macros or by building your own.

We already have Academy documentation on the required functionality, feel free to get acquainted with it:

https://academy.creatio.com/docs/user/marketing_tools/marketing_campain…

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