Marketing automation behaviour based on email reply

I was wondering if anyone knows how to create routing behaviour based on an email reply. For example, routing the journey of a campaign in a different path or exiting the recipient from the campaign based on the fact that an email reply was received.

Any help, much appreciated.

 

Cheers,

 

Alex

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Dear Alex,

Campaigns are working based on responses got from provider on trigger emails, but reply to the email is another process. Simple reply cannot be tracked by the provider and it is tracked only by your mail-server. There is a possible way how can be it done as a workaroun: specify a button in the template that you are using in the campaign by clicking on which the recipient confirms that he will reply to this email. Then in campaign editor specify sequence flow condition which move the participant of the campaign to needed step based on the response received in trigger email (clicked) and specify the link name applying filter in condition flow as displayed on screenshots http://prntscr.com/mr3kt8 -> http://prntscr.com/mr3l24. You need to choose this link there. Or you can try setup filters on your mail-server side and track which email addresses replied to the email sent in the campaign. Then you can use this collection of records and using OData you can try finding those contacts in the application with this email and add them to particular static folder and get information on contacts that replyed to this email and use it in another campaign that will be continuing previous campaign.

Best regards,

Oscar

 

Oscar Dylan,

Thanks Oscar for the feedback. You would think the CRM was in a position to identify replied given email account is integrated. 

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